I recently picked this up the same time as I picked up the Maybelline Instant Fatigue Eraser which you can see the review for here.
This is a new invention by the brainiacs over at Rimmel London that was launched a few weeks back. The background behind this mascara is that it has argan oil infused into the formula, conditioning the lashes, making the formula lighter and clump free. When i did my research on this product I noticed it said it was lightweight. I personally thought, why would that make a difference? But you will seriously be surprised the difference it makes when your mascara isn't weighing your lashes down.
The packaging overall is lush, it coordinates with the colour of argan oil by being a lovely copper colour and the shape is comfortable to hold in your hand when applying the mascara. The brush is a wider oval shape and has small evenly spaced bristles around it so it gives you a really even fanned out effect to your lashes, which of course is the bomb.com. The brush head also has some flexibility to it so it really gets in there to comb the lashes up meaning that the brush isn't tugging on them. I have been using it for over a week now to really test it out and the thing that has impressed me the most is that I normally find it hard to find a 'clump free' mascara that actually is clump free but finally, I think that I may have found one! The amount of product that comes out on the brush is the perfect amount for a clump free and buildable application. I was so impressed!
I feel like mascara is such a personal thing, what may work for one person, doesn't work for others like many cosmetics but I think that this mascara actually has the potential to be big as it has so many good factors about it. Its not like me but I found it hard to fault this as from the application being light and buildable to the finish being lovely thick fanned out lashes, of course love it! Who doesn't want long natural looking lashes!
This is actually on at Boots at the minute for £2 off so its only £5.99 which I think is actually amazing for something that is really going to make a difference to your lash life.
Has anyone else tried it?!